Starting with an established logo and color palette, I led development of the Youth Impact Center's launch marketing through Pop Squid MKG, creating a cohesive brand experience across digital, print, environmental and community channels. I developed website messaging and wireframes and directed creative development across the website, email communications, social media, flyers, postcards, business cards, interior posters, exterior windows and large-scale environmental graphics. I worked directly with the facility builder on specifications and conducted onsite walkthroughs to ensure the creative translated effectively into the physical space. I also led PR and community outreach, hiring and managing PR support, directing press releases and coordinating local television, newspaper and radio coverage. An email outreach program targeted community leaders, while additional collateral supported awareness across Fort Lauderdale and Broward County. For the grand opening, I partnered with the Center Director on event planning and managed key elements of execution, including entertainment, community organizations, vendors, catering, volunteer assignments and event scheduling. I sourced select performers and programming, coordinated media attendance, and managed onsite vendors and event activities. I also hired and directed a video crew to capture leadership interviews and event footage for future use.