Constellation

Constellation

MY CONTRIBUTION

FIELD MARKETING

FIELD MARKETING

ACCOUNT-BASED MARKETING (ABM)

ACCOUNT-BASED MARKETING (ABM)

SALES ENABLEMENT

SALES ENABLEMENT

RELATIONSHIP

Full-Time

CHALLENGE

Constellation needed to deepen relationships with high-value customers and strategic prospects while creating new opportunities for sales conversations and account growth. Traditional outreach alone wasn't enough to engage senior decision-makers around complex energy solutions.

APPROACH

I developed and executed a series of executive half-day seminars in close partnership with sales, bringing senior decision-makers together for industry education, peer networking and highly targeted conversations. Programs were tailored to strategic accounts and leveraged existing relationships to create memorable experiences at distinctive client locations, including Bloomberg headquarters and George Eastman Museum, as well as a Constellation-operated nuclear energy facility. I partnered with sales on account and attendee targeting, messaging and content, while managing the program from registration through onsite execution. This included coordinating attendee requirements and security documentation, supporting presentation development, managing venue setup and overseeing the events onsite. I also helped track and evaluate program performance, including opportunity conversion, close rate and ROI.